T-Series, India’s foremost entertainment powerhouse and the world’s largest music label helmed by Bhushan Kumar, has announced a deeply spiritual and meaningful collaboration with Prarthana – The Sound of Sanatana — a new devotional music label co-founded by acclaimed lyricist Manoj Muntashir Shukla and producer Neelam Muntashir Shukla.
This heartfelt partnership is more than just a musical venture. It’s a tribute to Sanatana Dharma and a mission to bring India’s timeless spiritual heritage to life through the universal language of music. Through this collaboration, both T-Series and Prarthana seek to continue the divine vision of Shri Gulshan Kumar, whose legacy in devotional music still touches millions of hearts.
Prarthana – The Sound of Sanatana isn’t just about preserving what was; it’s about nurturing what’s next. The label aims to become a vibrant platform for new voices and composers who are passionate about creating devotional music that resonates with today’s audience while staying rooted in tradition.
Sharing his thoughts on the collaboration, Bhushan Kumar, Chairman and Managing Director of T-Series, said, “This is our way of honoring my father Shri Gulshan Kumar ji’s dream — devotional music as a sacred offering. We’re excited to build a space where tradition meets emerging talent in perfect harmony.”
Manoj and Neelam Muntashir added, “Prarthana – The Sound of Sanatana isn’t just a label; it’s a movement. It’s about reconnecting with our spiritual core while empowering the next generation of artists devoted to the essence of Sanatana Dharma.”
Together, T-Series and Prarthana are setting the stage for a powerful new chapter in devotional music — one that touches souls, honors tradition, and nurtures the musical torchbearers of the future.